![]() They will escape competition altogether, because their businesses will be unique. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. ![]() Zero to One is about how to build these companies. The most valuable companies of the future will make vertical progress from "0 to 1," creating entirely new industries and products that have never existed before. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. "Thiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice.
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